Survey Says

The results of our 2017 survey were very helpful in guiding our winter planning this year—THANK YOU again to those who completed it!  I’m humbled and blown away by the kind words and gratitude expressed.   Please know that we read every comment and want to make this the best experience we can for you to be a part of our farm.  Here are some highlights that we are particularly interested in as we plan for the 2018 season.

Vegetable Preferences

This year, we asked you to rank many of the vegetables we distribute in order to rebalance our production toward your preferences. 

Clear Winners--

Nearly all want plenty of these:

 

Carrots

Snap Peas

Tomatoes (all)

Spinach

Sweet Potatoes

Sweet Peppers

Green Beans

Winter Squash

Sweet Corn

Potatoes

Broccoli

Garlic

Melons

Onions

Salad Greens

Lettuce Heads

Cauliflower

Moderation vote--

Most of us would like some of these but not too much:

 

Leeks

Celery

Scallions

Zucchini

Kale

Cucumbers

 

Hot and Cold--

Equally high

and low rankings

 

Beets

Kohlrabi

Radishes

Swiss Chard

Edamame

 

Lowest ranked--

Many would prefer little or none of these:

 

Fennel

Eggplant

 

 

 

 

The result?  Well, we generally agree on our top picks, the core favorites that provide the basis for our cooking.  Great!  We are going to make sure those crops are well-represented, even if they have been  prone to production issues in the past (we’re looking at you, cauliflower!!) . 

The middle ground, and even the lowest ranking vegetables did not send clear messages about, say, eliminating a crop.  We won’t be eliminating anything as a result.  However it was very helpful in creating a list of great candidates for an expanded “Choice” section of the pick-up that will appear some weeks of the share this year.  The “Hot and Cold” crops and the lower-ranking items will more often appear as a choice between several items to better meet member preferences.

 

Communications

Overwhelmingly, our current newsletter and weekly communication method  is working for most members.  We will continue to send an email newsletter with links to the website.  We’ll also link directly to the recipes and other resources right in the email.  Text reminders will continue to be an option as well.  

While some folks would appreciate a means of connecting with other members, we'll skip the tech options for this year (which ranked low) and offer a good old-fashioned message/announcement board at the pick-up site.  Yep, an actual BOARD.  It will be rad.

 

Resources

In our media-overloaded  lives, it’s not surprising that members generally were not interested in MORE things to interact with (farmer sighs with relief!!).  High-ranking resources that we will put into play in 2018 are:

  • More “kits” in the share (a la Salsa Verde)
  • A Veggie Storage Guide
  • U-Pick Guides for herbs, flowers, and veggies

Look for these this season!  Winter planning is nothing short of daydreaming (but with a lot more math!!).  The winter brain can absorb the challenges and successes of the past and translate them into a plan for growth and improvement.  I can already tell you  2018 will be our best year yet!  Please get in touch if you have any questions about what we’re planning, and I so hope you’ll join us for our 15th Season of CSA!!

Kristen and Crew

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